The Story Behind Season
From Boxes to Timeless Design
On the 14th floor of a Cricklewood high-rise, surrounded by empty boxes I turned into castles and race cars, I learned something important: you don’t need much to be happy. That belief became a part of me—a “less is more” philosophy that still shapes everything we do at Season.
(We called this box 'The Space Ship'. I'm the handsome chap on the left, with my brother)
We believe in buying less, but better. Every product we offer is designed to be timeless, functional, and free from the superfluous. No gimmicks. No clutter. Just beautiful tools you’ll use regularly and love for years to come.
Discovering the Joy of Cooking
While my love for simple design started early, my passion for food came much later. When I moved into my first flat at 18, I proudly served my first 'homemade' dish: penne with tomato sauce… straight from a jar.
That moment felt like progress, but I soon realised opening a jar wasn’t real cooking. I picked up a book on Italian food, and everything changed. Cooking stopped feeling like a task and became something I genuinely loved—a way to learn, experiment, and share.
Learning About Seasonality
Years later, on a trip to Rome, an Italian friend told me I had to try deep-fried artichokes. Excited, I asked for it at a restaurant only to be told, “They’re not in season.”
At first, I was disappointed, but it opened my eyes to something new: food could reflect the time of year, the changing seasons, and what’s fresh and right at that moment.
Back home, I started cooking differently. Seasonal produce became my guide, reconnecting me to nature in a way I’d never experienced growing up in a city. The flavours were better, cooking felt more creative, and it just made sense. Like most people, I still enjoy a good pizza now and then, but coming back to what’s in season—when it’s at its best—made food and cooking feel more meaningful.
Why I Created Season
I founded Season to share the beauty of these discoveries:
- Tools that are simple, functional, and designed to last.
- Inspiration drawn from the best of each season, delivered to you all year long.
- The knowledge and techniques to help anyone cook with confidence.
It’s not about chasing perfection—it’s about enjoying what’s fresh, what’s available, and what feels right for you.
A Journey We Share
Season is more than just a name—it’s our inspiration. Cooking with the seasons reconnects us to nature, encourages creativity, and transforms even the simplest meals into something special.
Through our tools, seasonal recipes, and expert advice from chefs, we hope to inspire you to make the most of every moment in your kitchen—whether you’re cooking for loved ones, experimenting with something new, or enjoying the therapeutic calm of a quiet Sunday bake.